The constant pursuit of his childhood goals led to Rob Dyrdek a professional athlete when he was just 16 years old, and pushed his career into business long before the majority of students entered college. Surrounded by entrepreneurs in his early years, Dyrdek quickly learned the value of building brands. He founded his first business at the age of 18. He helped to transform an expanding footwear and apparel business into a global 500 million-dollar business through leveraging his influence, and inventing innovative concepts and concepts. Later on in his career he utilized the same skills to create skate brands. He created Street League Skateboarding, the first professional skateboarding league, and ETN, the first channel dedicated to skateboarding. After the success of this first show, he created Rob Dyrdek's Fantasy Factory showcasing his Do-Or-Dier(r) attitude towards entrepreneurship.
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